01
Section 01
Strategy Before Tools
Before generating anything, get clear on the goal, audience, offer, hook, message, platform, and call to action. Tools amplify a strategy — they don't replace one.
- ▸What are you promoting?
- ▸Who is the ad for?
- ▸What problem are you solving?
- ▸What should viewers do next?
- ▸Where will the ad run?
- ▸What format do you need?
02
Section 02
AI Video Tools
Different AI video tools are better at different things — cinematic shots, character motion, stylized visuals, or short social content. Pricing and quality vary widely by plan.
- ▸Tool comparison checklist
- ▸Credit and billing awareness
- ▸Prompt testing requirements
- ▸Common platform limitations
- ▸Continuity issues between shots
- ▸Scene consistency problems
- ▸What AI tends to struggle with
Pricing for AI tools varies by plan and changes often. Expect a learning curve before you find the right mix.
03
Section 03
Prompting and Iteration
The first prompt is rarely the final result. Strong AI video usually requires repeated testing, refining, and selecting the best usable clips from many attempts.
- ▸Prompt structure
- ▸Style references
- ▸Shot descriptions
- ▸Character consistency
- ▸Negative instructions
- ▸Scene-by-scene planning
- ▸Realistic credit usage expectations
- ▸Trial and error budget
04
Section 04
Character and Visual Continuity
AI can change faces, outfits, environments, lighting, and proportions between shots. Maintaining continuity takes planning, references, and careful editing.
- ▸Character design notes
- ▸Wardrobe and style consistency
- ▸Location consistency
- ▸Lighting consistency
- ▸Shot-to-shot matching
- ▸Avoiding uncanny or distracting outputs
05
Section 05
Editing and Post-Production
Generated clips still need to become an actual ad — cutting, pacing, transitions, text overlays, audio, sound design, formatting, and final exports.
- ▸Video editing tools
- ▸Cut timing
- ▸Pacing
- ▸Text overlays
- ▸Music
- ▸Sound effects
- ▸Audio cleanup
- ▸Voiceover
- ▸Color and style consistency
- ▸Export settings
06
Section 06
Audio and Voice
Audio can make or break an ad. Poor sound makes even strong visuals feel cheap. Plan it as carefully as the picture.
- ▸Voiceover options
- ▸Music licensing
- ▸Sound effects
- ▸Audio cleanup
- ▸Volume balancing
- ▸Platform-safe audio
- ▸Syncing audio to edits
07
Section 07
Thumbnails and First Frame
On many platforms the thumbnail or first frame decides whether anyone watches. Treat it as creative work, not an afterthought.
- ▸Thumbnail concept
- ▸Hook frame
- ▸Text readability
- ▸Mobile visibility
- ▸Brand consistency
- ▸Platform-specific sizing
08
Section 08
Platform Formatting
One video file does not fit every platform perfectly. Plan exports, safe zones, and captions per destination.
- ▸16:9 standard
- ▸9:16 social short
- ▸1:1 square
- ▸Safe zones
- ▸Captions
- ▸Text placement
- ▸Export quality
- ▸File size
09
Section 09
Ad Placement and Budget Basics
Creating the ad is separate from running the ad. Each platform has its own buying model, audience behavior, and budget expectations.
- ▸YouTube
- ▸Facebook
- ▸Instagram
- ▸TikTok
- ▸Reddit
- ▸LinkedIn
- ▸X / Twitter
- ▸Google Ads
- ▸Pinterest
- ▸Snapchat
- ▸CTV / streaming options
Ad platform costs are separate from creative production and vary by platform, audience, industry, targeting, and campaign goals.
10
Section 10
DIY Timeline Reality Check
What DIY really takes — from a blank page to a polished, platform-ready ad.
- ▸Strategy and planning
- ▸Tool research
- ▸Prompt testing
- ▸Clip generation
- ▸Revisions and fixes
- ▸Editing
- ▸Audio
- ▸Thumbnails
- ▸Exporting
- ▸Platform setup
- ▸Performance testing
If you have time, patience, and interest, DIY is a great way to learn. If you need a polished ad quickly or can't afford uncertainty, AdPrompt can handle the creative process for you.