Consumer App · Gaming · Entertainment
Standard 16:9 Ad
FreshRun CampaignCharacter, atmosphere,
Character, atmosphere,
world-building.
A cinematic app campaign built around character, atmosphere, and visual world-building.
FreshRun needed a campaign that felt immediate, cinematic, and memorable. Before building the final video, we developed the visual language behind the ad — character direction, creature design, scene references, and production elements to keep the world consistent.
Final Campaign Videos
Creative Development
Building the visual
system first.
Before the final ad came together, we built the visual system behind it. The goal was to define the character, environment, tone, and scene consistency before moving into production.
Character DevelopmentCHARACTER
Shaping the creature
We began by developing the creature visually, exploring its facial structure, body shape, posture, and overall tone. This concept sketch helped anchor the horror identity of the campaign before moving into final rendered assets and animation.
Environment PlanningENVIRONMENT
Mapping the world
We also mapped out the environment in advance to define the mood, framing, and spatial tension of the scene. This blueprint-style background study helped establish continuity and guided the final scene creation.
